• Tap Music, a leading music management company in London, has launched a new role of Social Media Audience Manager to oversee the digital presence and fan engagement for its roster of artists. This move reflects the growing importance of social media in the music industry, as artists rely on these platforms to connect with their fans, build their brand, and drive music discovery and consumption.

• The Social Media Audience Manager will be responsible for developing and executing social media strategies for Tap Music's artists, which include Dua Lipa, Ellie Goulding, and Mabel. This includes managing and optimizing content across various social media channels, analyzing audience data to inform decision-making, and collaborating with the artists and their teams to ensure a cohesive and effective online presence.

• The creation of this new role underscores the need for specialized expertise in the ever-evolving landscape of social media marketing and fan engagement in the music industry. As artists continue to rely on these platforms to reach and interact with their audiences, having a dedicated professional focused on this area can be a valuable asset in helping them maximize the impact and effectiveness of their social media efforts.