- Tite Kubo, the creator of the popular anime and manga series Bleach, was not a fan of the "Ichigo love triangle" that developed among fans. Kubo felt that the focus on romantic relationships detracted from the core themes and character development in the story. He wanted the story to be more about Ichigo's journey of self-discovery and growth as a protagonist.

- Fans became overly invested in shipping different characters with Ichigo, leading to divisive debates and arguments within the fandom. Kubo felt that these "needless" discussions took away from appreciating the broader narrative and themes he was trying to explore. He wanted the focus to remain on Ichigo's role as a hero and protector.

- The article suggests that Kubo's vision for Bleach was more centered on Ichigo's personal growth and his relationships with friends and allies, rather than romantic entanglements. The author argues that the fandom's fixation on the love triangle was not in line with Kubo's original intentions for the series, which were more focused on action, adventure, and Ichigo's heroic journey.