• Netflix is phasing out its basic ad-free subscription plan, which was the company's most affordable option. This plan, which cost $9.99 per month in the United States, will no longer be available to new subscribers starting in 2024. Existing subscribers on the basic ad-free plan will be able to keep their plan until they choose to switch to a different tier.

• The move is part of Netflix's strategy to focus on its ad-supported tier, which was introduced in 2022 and costs $6.99 per month in the US. This plan includes advertisements during the viewing experience. Netflix believes this ad-supported option will help the company attract more price-sensitive consumers and drive growth in its subscriber base.

• By phasing out the basic ad-free plan, Netflix aims to simplify its subscription offerings and encourage more users to migrate to the ad-supported tier or its higher-priced ad-free plans. This shift aligns with the company's goal of diversifying its revenue streams and reducing its reliance on the traditional subscription model in the face of increasing competition in the streaming market.