• Instagram is set to introduce custom AI chatbot characters that users can interact with on the platform. These AI-powered characters will be able to engage in conversations, answer questions, and even create personalized content for users.

• The introduction of these custom AI chatbots is part of Instagram's broader efforts to enhance the user experience and provide more interactive features. The company believes that these AI characters will allow users to connect with brands and creators in a more engaging and personalized way.

• The implementation of these AI chatbots is still in the early stages, and Instagram has not yet revealed the specific details about how they will be integrated into the platform. However, the company has stated that it is working closely with developers and creators to ensure that the AI characters are both engaging and respectful of user privacy.