1. King Records, a major Japanese music label, made an appearance at Anime Expo 2022, marking their first time attending the popular anime convention. The company used this opportunity to launch their new official English-language social media accounts, including Twitter and Instagram, to engage with their international audience.

2. The King Records booth at Anime Expo featured merchandise and promotional materials for various anime series and music releases associated with the label. This allowed attendees to learn more about the company's diverse portfolio of anime-related content and connect with the brand on a global scale.

3. The launch of King Records' official English-language social media accounts is seen as a strategic move to expand their reach and better serve their international fans. By providing content and updates in English, the company aims to foster deeper engagement with anime enthusiasts outside of Japan and strengthen their position in the global entertainment market.