1. Meta, the parent company of Facebook and Instagram, is testing a new feature that prevents users from scrolling past certain advertisements on Instagram. This "unscrollable" ad format is designed to force users to engage with the content, potentially increasing the effectiveness of the advertisements.

2. The new ad format has been met with significant backlash from users, who have expressed frustration and annoyance with the inability to freely navigate their Instagram feeds. Many have criticized the move as a blatant attempt by Meta to prioritize profits over the user experience.

3. Experts have raised concerns that this new ad format could set a dangerous precedent, potentially leading to more intrusive and disruptive advertising practices on social media platforms. They argue that such tactics could erode user trust and ultimately harm the long-term viability of these platforms.