• Former Priceline executives have launched a new travel booking platform called Plannin that utilizes travel influencers to help users plan their trips. Plannin aims to differentiate itself from traditional online travel agencies by providing personalized trip planning assistance from real people who have expertise in specific destinations and travel experiences.

• The platform allows users to browse profiles of travel influencers, view their recommended itineraries and activities, and then book their trip directly through Plannin. This approach is intended to provide a more authentic and curated travel planning experience compared to generic search results or algorithms.

• Plannin has secured $3.5 million in seed funding to support the development of its platform and expansion of its network of travel influencers. The founders believe that the growing influence of social media and the popularity of travel content creators presents an opportunity to reinvent the online travel booking experience.