• Embracer Group CEO Lars Wingefors has suggested that the company may consider increasing the price of video games beyond the current standard of $70. Wingefors stated that the company is closely monitoring the market and consumer sentiment, and that they are open to adjusting prices if necessary to maintain profitability.

• The article notes that the $70 price point for new-generation console games has been the industry standard since the launch of the PlayStation 5 and Xbox Series X/S in 2020. However, Wingefors believes that the costs of game development have continued to rise, and that the current $70 price may not be sustainable in the long run.

• The article also discusses the potential backlash that could occur if Embracer or other publishers were to increase game prices beyond $70. Consumers have historically been resistant to price hikes, and there are concerns that such a move could alienate players and potentially impact sales. Embracer acknowledges these concerns but remains open to exploring alternative pricing models if necessary.