• Bring Me the Horizon (BMTH) has hidden an elaborate Alternate Reality Game (ARG) within their latest album, "Post Human: Nex Gen." The ARG, which was discovered by fans, involves deciphering clues and solving puzzles to uncover a deeper narrative and lore surrounding the album's concept.
• The ARG has led fans on a digital scavenger hunt, with clues hidden across the band's social media, website, and various online platforms. Fans have worked collaboratively to piece together the puzzle, sharing their findings and theories to advance the story.
• The ARG is believed to be an extension of BMTH's larger "Post Human" project, which explores themes of transhumanism and the evolution of humanity. By incorporating this immersive ARG, the band has created a multi-layered experience for their fans, blurring the lines between the album's narrative and the real world.