• Twitter, now known as X, is planning to make likes on tweets private for all users. This change is aimed at shifting the platform's focus away from metrics like likes and towards more meaningful interactions. The company believes that making likes private will encourage users to engage with content in a more thoughtful and authentic manner.

• The decision to make likes private is part of X's broader effort to reshape the social media landscape. The platform has been undergoing a series of changes since Elon Musk's acquisition, including the introduction of new features and the removal of certain existing ones. The goal is to create a more user-centric experience that prioritizes meaningful conversations over metrics-driven interactions.

• The move to make likes private is expected to have a significant impact on how users interact with content on the platform. It may lead to a shift in the way content is created and shared, as users will no longer be able to rely on likes as a metric for measuring the success of their posts. The change is also likely to affect the way brands and influencers approach their social media strategies on X.