• The article discusses several popular things that people often claim to enjoy, but in reality, may not actually like as much as they claim. It suggests that people may pretend to like certain things, such as running, reading classic literature, or drinking black coffee, in order to appear more sophisticated or cultured, even if they don't genuinely enjoy those activities.

• The article provides examples of these "popular things" that people may not truly like, including running, listening to vinyl records, and drinking craft cocktails. It suggests that people may engage in these activities more for the social status or perceived image they convey, rather than for the genuine enjoyment of the activity itself.

• The article encourages readers to be honest with themselves about what they truly enjoy, rather than trying to conform to societal expectations or perceived norms. It suggests that embracing one's genuine interests and preferences, even if they differ from what is considered "popular," can lead to a more fulfilling and authentic life.