• The article discusses Nintendo's tendency to downplay the contributions of third-party studios that help develop many of its popular games. While Nintendo is known for its iconic first-party titles, a significant portion of its library is actually created by external developers. However, Nintendo often fails to give these studios the recognition they deserve, overshadowing their efforts and contributions.

• The article cites examples such as the development of the acclaimed The Legend of Zelda: Breath of the Wild, which was a collaborative effort between Nintendo and the studio Monolith Soft. Yet, Nintendo's marketing and public statements tend to focus solely on its own internal teams, rather than acknowledging the vital role played by third-party partners. This approach is seen as a missed opportunity to showcase the breadth of talent and expertise that goes into creating Nintendo's games.

• The article suggests that Nintendo's reluctance to highlight third-party studios may stem from a desire to maintain a strong, singular brand identity and control over its intellectual properties. By downplaying external contributions, Nintendo can perpetuate the perception of its games as the sole product of its own internal development efforts. However, the article argues that this approach could be short-sighted, as it fails to recognize the valuable collaboration and synergy that can arise from working with talented third-party studios.