1. The article discusses Apple's latest iPad ad, which has been criticized for lacking the emotional storytelling that has been a hallmark of the company's marketing. The ad focuses on the iPad's technical capabilities, such as its processing power and display, rather than highlighting how the device can enhance people's lives or solve their problems.

2. The article suggests that Apple has strayed from its foundational principle of using storytelling to connect with its audience. The company's past ads, such as the "Think Different" campaign and the "1984" Super Bowl commercial, have been praised for their ability to inspire and captivate viewers through powerful narratives.

3. The article argues that Apple's shift towards a more product-centric approach in its advertising may be a result of the company's focus on maintaining its position as a technology leader, rather than emphasizing the emotional and experiential aspects of its products. However, the article suggests that this approach may not resonate as effectively with Apple's loyal customer base, who have come to expect the company's marketing to be as innovative and engaging as its products.