• Sprite, the popular soft drink brand, has announced a new initiative called "Sprite Smarter" that aims to make its packaging more environmentally friendly. The company plans to transition to using "Sprite Sharder," a new material made from recycled plastic, for its bottles and cans. This move is part of Sprite's broader commitment to reducing its environmental impact and promoting sustainability.

• The "Sprite Sharder" material is designed to be more easily recyclable than traditional plastic, allowing for a higher percentage of the packaging to be reused in the production of new bottles and cans. Sprite has also pledged to increase the use of recycled content in its packaging, with a goal of reaching 50% recycled material by 2025. This initiative is expected to significantly reduce the brand's carbon footprint and contribute to a more circular economy.

• In addition to the packaging changes, Sprite is also launching a public awareness campaign to educate consumers on the importance of recycling and proper disposal of their soft drink containers. The campaign will include in-store promotions, social media outreach, and partnerships with local recycling programs to encourage consumers to recycle their Sprite products. By empowering consumers to be more mindful of their recycling habits, Sprite aims to further its sustainability goals and inspire broader environmental stewardship.