- Itochu, a major Japanese trading company, is expanding the operations of its character goods affiliate, Chara-Ani, into Southeast Asia. The company plans to establish local subsidiaries in Indonesia, Thailand, and Vietnam to distribute and sell popular Japanese character merchandise, such as figures, plush toys, and accessories.

- The move is part of Itochu's strategy to capitalize on the growing demand for Japanese pop culture and character goods in the Southeast Asian market. The region's rising middle class and increasing interest in anime, manga, and other Japanese media have created a favorable environment for the expansion of Chara-Ani's business.

- By establishing a presence in these Southeast Asian countries, Chara-Ani aims to strengthen its distribution network, localize its product offerings, and forge partnerships with local retailers and e-commerce platforms. This expansion is expected to contribute to Itochu's overall growth and diversify its revenue streams beyond its traditional trading business.