• Rachel Coldicutt is a researcher who focuses on how technology impacts society, particularly the effects on women and marginalized communities. She is the founder of Careful Industries, a consultancy that helps organizations understand the societal implications of the technologies they create.

• Coldicutt's research has highlighted how many AI systems exhibit gender and racial biases, often reflecting the biases of the predominantly male teams that develop them. She emphasizes the importance of diverse teams and inclusive design processes to mitigate these biases and ensure technology benefits everyone equally.

• In addition to her research work, Coldicutt is an advocate for responsible technology development. She encourages tech companies to consider the broader social impact of their products and services, and to prioritize ethics and user well-being over profit-driven goals.