• Apple has apologized for a recent commercial that depicted an iPad Pro being crushed by a hydraulic press. The company acknowledged that the commercial was "insensitive" and did not accurately represent the durability of the iPad Pro. Apple stated that it has removed the commercial from all platforms and is committed to providing accurate information about its products.

• The controversial commercial showed an iPad Pro being placed under a hydraulic press, with the device being completely flattened. This raised concerns among some viewers, who felt that the commercial was misleading and could potentially discourage people from purchasing the iPad Pro. Apple has since recognized the negative impact of the commercial and has taken steps to address the issue.

• In its apology, Apple emphasized that the iPad Pro is designed to be durable and withstand normal use. The company stated that the commercial was not representative of the actual performance and capabilities of the device. Apple promised to be more mindful in the future when creating marketing materials and to ensure that they accurately reflect the true nature of its products.