• Apple is reportedly considering dropping the "Plus" model from its iPhone lineup starting with the iPhone 17. The "Plus" model has been a part of the iPhone lineup since the iPhone 6 Plus in 2014, but it seems that Apple may be shifting its strategy to focus on the standard and "Pro" models.

• According to the article, the decision to drop the "Plus" model is likely driven by declining sales of the larger-sized iPhones. The report suggests that consumers are increasingly gravitating towards the more compact standard models or the higher-end "Pro" variants, leaving less demand for the "Plus" option.

• The article also mentions that Apple may introduce a new "Max" model to replace the "Plus" in the lineup. This could potentially offer a larger display size for those who prefer a bigger screen, while the standard model would cater to users who prefer a more compact device. The article notes that this change could happen as soon as the iPhone 17 release.