• The Samsung S85D is the company's new entry-level OLED TV, aiming to bring the benefits of OLED technology to a more affordable price point. The S85D features a 55-inch OLED panel with a 4K resolution, HDR support, and a 120Hz refresh rate, making it a compelling option for those looking to upgrade their home entertainment setup without breaking the bank.

• According to the article, the S85D is priced at $999, which is significantly lower than the starting price of Samsung's premium OLED models. This pricing strategy is designed to make OLED technology more accessible to a wider range of consumers, potentially driving wider adoption of the display technology.

• The article notes that the S85D is part of Samsung's efforts to expand its OLED lineup and compete more directly with LG, which has long been the dominant player in the OLED TV market. The introduction of the S85D could help Samsung gain a stronger foothold in the entry-level OLED segment and provide consumers with more options when it comes to high-quality, affordable OLED displays.