1. Apple's focus is shifting towards rising marketplaces, not the declining income in China. The article suggests that Apple is pivoting its strategy to target emerging markets and growing economies, rather than relying solely on the Chinese market, which has seen a slowdown in consumer spending.

2. Apple Pay, the company's mobile payment service, is a key part of this strategy. The article highlights that Apple is focusing on expanding Apple Pay's reach in these rising marketplaces, as it seeks to capitalize on the growing adoption of digital payments globally.

3. The article also mentions that Apple's decision to focus on new markets is a response to the changing economic landscape. As the Chinese market faces challenges, Apple is looking to diversify its revenue streams and tap into the growth potential of other regions, such as India and Southeast Asia.