• Audible, Amazon's audiobook platform, is experimenting with a new feature that will provide book recommendations based on users' viewing habits on Prime Video. This feature aims to offer a more personalized experience by leveraging the data from users' Prime Video activity, such as the genres, topics, and themes they engage with, to suggest relevant audiobooks they might enjoy.

• The new recommendation system is currently in the testing phase and is being rolled out to a select group of Audible users. If successful, the feature could be expanded to all Audible subscribers, potentially enhancing the platform's ability to connect users with audiobooks that align with their interests and preferences, as determined by their Prime Video viewing history.

• The integration of Audible and Prime Video data is part of Amazon's broader strategy to create a more seamless and personalized experience for its customers across its various services. By utilizing the wealth of user data it collects, Amazon aims to provide more accurate and relevant recommendations, ultimately improving customer satisfaction and engagement within its ecosystem.