Markets Fear & Greed Index Latest Market News Lyft is introducing a new feature that lets women and non-binary riders choose a preference to match with drivers of the same gender. The ride-hailing company said it was a “highly requested feature” in a blog post Tuesday, saying the new feature allows women and non-binary people to “feel that much more confident” in using Lyft and also hopefully encourage more women to sign up to be drivers to access its “flexible earning opportunities. CNN Sans ™ & © 2016 Cable News Network