When investors look at a startup slide deck, they are looking for something very specific. Subscribe for the full story, but since you\u2019re a trusty reader of this fair newsletter, I\u2019ll give you the TL;DR:\n\n“Why now?” is becoming more and more important to investors \u2014 why should they part with their cash to invest in you in this exact moment? I\u2019ve written more about “why now” in the context of pitching elsewhere, but it\u2019s interesting to see that surface. This is why I\u2019m getting some help for the how it should be done example below