TikTok-style "Inspire" shopping feed and is offering to pay influencers $25 a video, but some creators are mocking the low rate. The goal behind the launch was likely to draw consumers’ attention away from apps like TikTok, where brands can directly market to consumers, in order to drive sales on Amazon. So, as TikTok looks to take on Amazon and Shein, Amazon is looking to build out and promote its TikTok-style Inspire feed