Given the hype around generative AI, it's easy to forget that IBM Watson competed on "Jeopardy" in 2011 — and won a $1 million first-place prize. Full TechCrunch+ articles are only available to members Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription"Is there actually an AI market in the pure sense, or is it enabling technology that will soon be built into everything, making how we view it less clear?"Thanks for reading TC+ this week,Editorial Manager, TechCrunch+Image Credits: Getty ImagesFor her latest Deal Dive column, Rebecca Szkutak profiled Tel Aviv–based IVIX, which "uses AI, machine learning and public databases" to track tax cheats and other bad actors. Because the group awards $20,000 to Black women entrepreneurs, American Alliance for Equal Rights claims it violates federal civil rights legislation