As PYMNTS noted in April, Lemon8 first debuted in Japan in 2020 and was quietly launched in the U. Among the creators making money from Lemon8 has been Instagram influencer Beth Bartram, who has garnered almost 350,000 followers in April and told Vogue Business she uses Lemon8 to share fashion inspiration, outfit ideas, fitness tips and style recommendations. TikTok’s marketplace, TikTok Shop, has seen success in Southeast Asian markets such as Indonesia and Vietnam but has struggled to gain traction in the United Kingdom, where it was launched in 2021