When it's time to call a car, the decision between Uber or Lyft for many rideshare customers often comes down to whichever is cheaper, and with a new pricing strategy, Lyft hopes to always been the winning choice. "Though the company wants to be rid of it in full, its surge pricing has so far fallen 35% from this year's first quarter to second, and it appears to be helping riders choose the app, with earnings showing an increase in the number of riders by almost 2,000. "It's winning this imbalance, plus that of revenue versus riders that will really decide who the superior app will be