Climate activist Greta Thunberg has canceled an appearance at the Edinburgh International Book Festival after accusing one of the festival’s main sponsors of greenwashing. Fake Twitter profiles, Wikipedia editing and PR battles: Inside the push to greenwash the COP28 climate summit Greenwashing is a practice where marketing and PR language is intentionally misleading and used to convince consumers that something is better for the planet than it really is. ”The company said that only 2% of its clients’ money is invested in companies with some business related to fossil fuels, also pointing to its investment in clean energy solutions