Over 4 billion people experience water scarcity every day. LEARN MORE: Take a Closer Look at P&G’s Global Water StrategyDo It Every Night” campaign in 2020 to share how they can save up to 100 gallons of water per week if they forgo handwashing and run the dishwasher instead. strategy to respond to water challenges through innovation and partnerships, reduce water in its operations and restore water in 18 water-stressed areas around the world