Business and financial journalists – traditionally focused on company earnings, economic reports, and central bank policies – now find themselves increasingly covering climate change-related topics as a warming globe threatens to disrupt the stability and prosperity of many companies and industries. Since sustainability is a new beat that simply didn’t exist a few years ago, these journalists face many challenges: they often work on small teams with limited resources, and may find it hard to resonate with the audience, identify greenwashing, or find trustworthy data. While most journalists don’t view themselves as climate advocates, they often find it challenging to balance the professional expectation to stay on the sidelines and their personal responsibility to fight climate change as a member of society