unboxings and other various updates straddled the line between a marketing executive and a trusted “gamer’s gamer,” helping fans feel like they had one of their own on the inside at the gaming behemoth. got his gamer handle and public nickname from Larry Hagman’s character in the 1960s sitcom I Dream of Jeannie — after his TiVo recommended it. got his gamer handle and public nickname from Larry Hagman’s character in the 1960s sitcom I Dream of Jeannie — after his TiVo recommended it