Google's Gradient Ventures backs Weflow to bring greater hygiene to Salesforce data

TL;DR

Weflow is the latest in a line of ecosystem startups to emerge from frustrations with using the omnipresent CRM (customer relationship management) software that is Salesforce. Image Credits: Weflow‘Salesforce fatigue’Although Zech and his two co-founders, Henrik Basten and Philipp Stelzer, launched Weflow in 2021, the Berlin-based startup has been years in the making, built on frustrations Zech experienced at an adtech startup he founded in 2009 called Fyber (then known as SponsorPay). 7 million in pre-seed funding back in 2021; with its fresh cash injection it said that it’s looking to further invest in its AI efforts, bringing it to other areas of its platform

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