Meta is planning to let people in the EU directly download apps through Facebook ads, setting the company up to eventually compete with Google and Apple’s app stores. “New options would add more competition in this space”A spokesperson for Meta, Tom Channick, confirmed the plan to me in an emailed statement: “We’ve always been interested in helping developers distribute their apps, and new options would add more competition in this space. “New options would add more competition in this space”A spokesperson for Meta, Tom Channick, confirmed the plan to me in an emailed statement: “We’ve always been interested in helping developers distribute their apps, and new options would add more competition in this space