10 years ago, PlayStation's marketing team won two consecutive console generations

TL;DR

a video games console that restricted used game sales and required daily online check-ins. Microsoft's E3 2013 Xbox One reveal was a PR disaster that significantly impacted the Xbox brand for the last decade, forcing Microsoft to disrupt the entire video games market--and its core business--with the introduction of its Game Pass subscription. 2 million PS4s, which in turn set the PS5 up for success due to its backwards compatibility with PS4 games

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