Amazon is in talks to launch an ad-supported tier of Prime Video, according to a report from The Wall Street Journal. As noted by the WSJ, Amazon is currently weighing several ways it could implement ads in Prime Video, such as showing more ads to existing Prime subscribers and then offering an “option to pay more for an ad-free alternative and other features. The company could also place a bid for the streaming rights to the National Basketball Association games when they expire in 2025, potentially bolstering its sports streaming lineup, which currently includes Thursday Night Football