TL;DR: As of June 4, get the Zamat NekGenic Cervical Traction Neck Pillow for only $49. The Zamat claims that it can help relieve neck pain within just 10 minutes a day, and it has many massage features built in that could help users relieve neck soreness. pain in his neck, he could even try the two-stage stretches using the convex and concave sides of the pillow