Whether you are running a console business or a subscription business, however, great games need to be at the heart of it if it is going to be successful. So what appeals to the next 1 billion gamers that are gonna come online?” She describes global diversity among game developers and studios as “both an opportunity and an imperative” – the opportunity being, she says, not just to monetise players, but to connect them. “Particularly for developers who want to make a game that isn’t free-to-play – which changes the gameplay design – and want to try something that’s a little bit of a leap, a stretch, new or quirky, they like that Game Pass drives discovery for them and they can take the risk