At a virtual event this morning, Meta lifted the curtains on its efforts to develop in-house infrastructure for AI workloads, including generative AI like the type that underpins its recently launched ad design and creation tools. It can scale beyond its internal 128 MB of memory to up to 128 GB, and in a Meta-designed benchmark test — which, of course, has to be taken with a grain of salt — Meta claims that the MTIA handled “low-complexity” and “medium-complexity” AI models more efficiently than a GPU. \u201d\nIn part, Meta’s feeling increasing pressure from investors concerned that the company’s not moving fast enough to capture the (potentially large) market for generative AI