For the first time, TikTok is introducing a fund for creators making viral effects and filters — but based on the proposed payout structure, creators won’t be getting rich anytime soon. Though the effects fund provides some reward for the creators making filters essentially for free, the bar to qualify for the baseline $700 is high, and the $6 million total pool of money is just a fraction of the $1 billion fund TikTok dedicated to popular content creators in the past. As of this writing, eight of the top 10 trending filters displayed on my TikTok are made by the company