Send any friend a storyThe best tennis players in the world descend this week on Rome, where men and women will play in the same best-of-three-sets format, on the same courts and in the same tournament, which sells one same-price ticket for both men’s matches and women’s matches. ”Steve Simon, the chairman and chief executive of the WTA Tour, which organizes the women’s circuit on behalf of the tournament owners and players, said the disparate prize money was a reflection of a market that values men’s sports more highly than women’s, especially for sponsorships and media rights. The investment, which will be used to enhance sales and marketing efforts, combined with a strategic plan being finalized that would eliminate the discrepancies between the men’s and women’s competitions at the mixed events, is supposed to help the WTA grow its revenues