PermitFlow, a San Jose-based startup developing software for developers and general contractors to streamline the construction permit application and management process, secured $5. The idea, she said in an interview with TechCrunch, is that she wouldn\u2019t get up every day and dress in green, blue and gray \u2014 so why do our text messages stick to those colors?\n\u201cPeople are looking to find new ways to connect new ways to present themselves,\u201d Traina, who built the company with her co-founder and husband Trevor, said. The plan currently is to add metropolitan areas in the three states in which PermitFlow is already operating