In 2015, Google hatched a plan to save the mobile web by effectively taking it over. But the media industry is still dependent on Google’s fire hose of traffic, and as the company searches for its next move, the story of how it ruthlessly used AMP in an attempt to control the very structure and business of the web makes clear exactly how far it will go to preserve its business — and how powerless the web may be to stop it. But it did kill Google’s good name — one not-that-fast webpage at a time