The move comes as artificial intelligence (AI) applications such as ChatGPT are rapidly gaining in popularity, highlighting a technology that could upend the way businesses and society operate. At its annual I/O developer conference in the coming week, Google is expected to debut new features that allow users to carry out conversations with an AI program, a project code-named "Magi," WSJ added, citing people familiar with the matter. Generative AI has become a buzzword this year, with applications capturing the public's fancy and sparking a rush among companies to launch similar products they believe will change the nature of work