Huw Pill told a podcast in the US that there was a "reluctance to accept that, yes, we're all worse off". "Somehow in the UK, someone needs to accept that they're worse off and stop trying to maintain their real spending power by bidding up prices, whether through higher wages or passing energy costs on to customers etc," he told the Beyond Unprecedented podcast from Columbia Law School. The British Retail Consortium said it expected food prices to start falling "over the next few months"