Senate Judiciary Committee in Sacramento is expected to consider a new bill that promises to put a little more power into consumers’ hands. ”Media Alliance and Oakland Privacy, said she anticipates a lot of pushback from tech companies, because “making [the Delete Act] workable probably destroys their businesses as most of us, by now, don’t really see the value in the aggregating and sale of our data on the open market by third parties …Likely oppositionThe companies that buy and sell consumer data claim that targeted advertising is a benefit because the ads that follow people around the internet more closely align with their interests. He added that public awareness is higher today than during his last attempt, which makes him more confident he’ll succeed this time