Belgium has destroyed a shipment of American beer after taking exception to its maker’s slogan that it was “The Champagne of Beers. The Comité Champagne, a joint trade association for the Champagne industry, requested the destruction of the American beers, arguing that the label “The Champagne of Beers” infringed on the protected designation of “Champagne”. ”Charles Goemaere, managing director of the Comité Champagne, said the move is the result of successful collaboration between the Belgian customs authorities and the services of the Champagne Committee