The New York Times has a big piece detailing Google's "shock" and "panic" when Samsung recently floated the idea of switching its smartphones from Google Search to Bing. After being the butt of jokes for years, Bing has been seen as a rising threat to Google thanks to Microsoft's deal with OpenAI and the integration of the red-hot ChatGPT generative AI. Microsoft is probably paying a lot for Bing's ChatGPT integration—would it also be willing to match Google's multi-billion-dollar payments? Samsung and Microsoft have an existing preinstall deal, to the point where there is usually a whole "Microsoft" folder preinstalled on the home screen, with apps like Office, OneDrive, LinkedIn, and Outlook