If you were to look around the industry these days, you might think whales had gone extinct. QUOTE | "If we take the slots genre for example, there's a lot of proven [methodology] that says in order to bring a slots player back to a slots game, an email sent to them should include the bells and the whistles and the feeling they get when they've just won and it ignites in them, 'I want to get back in the game'…"We actually built out a VIP marketing program that would speak to the player about the relationship they had with the account manager and not necessarily the bells and whistles of what they were going to feel when they got back to the game, which is what central marketing were doing. © 2023 Gamer Network Limited, Gateway House, 28 The Quadrant, Richmond, Surrey, TW9 1DN, United Kingdom, registered under company number 03882481