says the FTC in a press release, deceived consumers “into thinking that its newly introduced supplements had more product ratings and reviews, higher average ratings, and ‘#1 Best Seller’ and ‘Amazon’s Choice’ badges. citing internal emails that detailed a strategy of variating new products with top-selling ones “to essentially ‘borrow’ the bestselling flags, ratings, and reviews, and first page placement” of the top sellers. citing internal emails that detailed a strategy of variating new products with top-selling ones “to essentially ‘borrow’ the bestselling flags, ratings, and reviews, and first page placement” of the top sellers