The growth of short-form video advertising may not be a great thing for TikTok. Short form is now a much broader considerationAs spending is more diversified among these short-form channels, the TikTok-focused mindset that shaped a significant amount of ad spending on short-form in recent years is evolving into something more holistic. Still, it’s only a matter of time before Meta and YouTube are able to find a way to replicate TikTok’s success